High ranking on Google and other such search engines is essentially based on the quantity of sites that links to your page. Because of this factor, the SE conscious web master is eternally engaged in a quest for links. In the following paragraphs I shall reveal some of the does and don’ts, and perhaps even some tips and tricks to help you along your quest for quality backlinks.
Links exchanges can be quite productive, but below are a few points to consider. Create another page in which you will put your reciprocal links, however, tend not to name this site links.html or links.htm, call it associates.html. This will make other webmasters more interested in using a link on your own page, plus it seems a lot more professional to get ‘associates’ rather than; ‘random people I chose to change links with to get/maintain a high SE ranking’.
Furthermore, when first starting out on your quest for links, often be usually the one to help make the very first move, by putting a link to someone’s page in anticipation of those reciprocating. You can get rid of it if they don’t, and it is likely to get them to put in a link to your web site. Do not hesitate to approach the ‘Big Boys’, perform a search in the search engines for your keyword, and contact the folks that rank highest. This will make perfect sense, however, many people simply do not bother contacting the webmasters towards the top – thinking they might never consent to exchange links with them. But bear in mind; they also must maintain their high position and getting new links is the simplest way to get this done. Moreover, exchanging links with high ranking sites is much more productive, Google is after all based upon weighted voting.
To take full advantage of the links to you, submit the pages that link to your site to the search engines, this will make certain that their ‘votes’ are counted, and in case you let people know that you are currently submitting their pages at no cost, because they associated with you, then people are far more prone to connect to you in the future. The best way to get loads of links from the high ranking site to your own is through forums. Becoming very active on popular forums is a terrific way to increase internet search engine ranking.
One other good tip would be to submit the web pages of the forum that have your link on, to the major search engines. Now people will be sitting there looking over this and thinking, ‘there is no requirement to do this, Google crawls every link over a page and they can eventually reach the hyperlink to your site’. However, EVENTUALLY, is key word (in the event you pardon the pun), submitting straight to the major search engines is likely to make this process quicker. Also, there is evidence to claim that pages submitted right to the search engines and connected to in other pages gain higher ranking.
Furthermore, Google does not penalise for more than submission, so where’s the damage? Always make sure that you exchange links with sites relevant to yours, but not too relevant, the very last thing you wish to do is promote your competition. For instance, should you manage a web site design company, exchange links with website design resource sites, SEOs, graphic designers, however, not other web design companies – unless you have formed a great relationship using that company and work collaboratively on projects or function in different markets.
In 2011/2012, following the release of Penguin and Panda, this method no longer worked. Instead, Google’s algorithm updates enabled them to accurately access the key phrases profile (percentile price of each linked phrase) and the link velocity (the timeframe which these links were added) of each and every page on a website, identifying the website’s that were exploiting these unnatural, black-hat techniques. The algorithm updates not just found these pages but penalised the website’s making use of them.
Google have since released several algorithm updates and new algorithms such as Hummingbird. The lesson to get learnt is that so that you can gain valuable backlinks, that help boost your rankings, they must be gained from reputable sources. Without over-optimising, the anchor texts used (keep keyword key phrases to under 4%) or the amount added with time.
I make an effort to remember this when thinking of backlink velocity, the amount of visitors is the page getting? (This may be found in Google Analytics) The reason for this really is, that it might be highly unlikely that a website gaining 100 views monthly would acquire 200 backlinks per month, naturally. Unnatural signs of backlinks can simply trigger a computerized penalty, making this something to be aware of.
These days, search engines like google are placing more increased exposure of incoming links to a website when evaluating rank. The reason being is because they take time and effort to get from trusted sources (a “by the book” website like the Dmoz directory) which is a good way to partially eliminate the group of people who abuse the “on the page” factors of optimisation (page spamming). How is it so? Well, in case you have somebody that is abusing the “on the page” factors and they also do not have trusted links with their page (they will most likely not have any at all as a result of spam) there is no chance of them acquiring a good listing. However, people have worked out ways in obtaining a gcgwey quantity of links, through link farms along with other tactics, regardless of the quality with their website. As the search engines know about this, it brings us to the main topic of how one link can be much better than ten.
Obtaining one link from a trusted source can be quite difficult within the sense that they usually do not issue links to just about anyone. If you have a great website with relevant information, then you will get them. It really is for this reason one link from the trusted source can better a multiple of links off their websites. Being a trusted source website is “trusted” by search engines, it will likewise trust the websites it links to. In case you have ten links from your best friends, it may help you in certain sense, but no where near as much as the main one link from the source like Dmoz, unless one of the friends has a very reputable website amongst the major search engines.