What is SMS Texting? SMS, short for Short Messaging Service, is a text message service that allows short messages of generally no more than 160 characters in length, to be sent to, and transmitted from a cell phone. Mobile phones and using SMS, are having an un-deniable effect on our daily lives and the methods we use to conduct business. The fact that SMS offers an enormous chance for companies to have interaction with their customers, is not actually well-known.
Consider these figures. The gmail phone call reported that in the united kingdom alone, in a three year period from 2003, over 75 billion SMS messages were transmitted. In the US, according to the ‘Cellular Telecommunications & Internet Association’, the amount of SMS messages has grown from 930 million each month in 2002, to 1.2 billion monthly in 2003. Recently, inside the Philippines, SMS Messaging played a significant role in bringing down an unpopular political regime. Now that’s lots of SMS messages.
The ‘Australian Mobile Telecommunications Association’, reported that during 2005, Australians sent a lot more than 5 billion text messages. Considering, Australia’s population is only around 20 million, this really is extraordinary. Popular reality Tv programs like Australian Idol, Big Brother, Dancing using the Stars, American Idol, yet others, use SMS technology to generate huge amounts of money of revenue straight from the SMS votes that might be used to discover the winners.
During recent years, SMS Messaging has developed into the most common service inside the mobile data area. Also, when response rates, interactivity and price to implement, are thought, SMS marketing is undoubtedly the most popular marketing technique. SMS is a high-response-rate method of communication, that can help to obtain and retain consumers, sell and promote products, drive loyalty, and reinforce branding efforts. According to current growth figures, SMS Messaging can become an ever increasingly important component in the future marketing communications.
As there is a charge for sending SMS messages, they nearly always reach the intended recipient. SMS messages are forwarded to SMS Gateways, where they are stored until sent. This implies, even when the recipient is not immediately accessible to receive them, or if the telephone is powered off or out of range, messages have the ability to be delivered at the next opportunity. This high rate of deliverability makes SMS Messaging the most efficient way of communication available.
There’s nothing more irresistible, than the tone of the in-coming SMS message towards the user anticipating, perhaps, a private message from the friend. This reason alone nearly always guarantees that this SMS message that you send, will be read.
Around 2,500 mobile phone-users in the town of Lulea, Sweden, volunteered to get SMS messages of promotions from 150 local organizations. The volunteers were sent an SMS for a recognized fast food outlet’s burger offer, 25 percent from the targeted users took up the offer.
A little club seeking to increase their patrons during slow nights through the week, made a decision to run theme nights. Having committed to maintaining a database of the clubs members, the club owner prepared and sent an SMS message to his member database, offering a 45% off discount for turning up with the written text message. It was done the night before the event. The promotion was successful with 29% of these sent the SMS message, taking up the offer and turning up.
Case 3 – with allocated SMS text credits. As security personnel arrived on site, the supervisor would text a keyword and an ID number. These SMS messages were brought to a central administration database, where they updated each officer’s individual timesheet. This process was repeated at the conclusion of the morning as officers left. The entire timesheet collection process, that utilized to take up to 2 days, was almost entirely eliminated. Further, since this process automatically updated the administration database, accuracy and prevention of loss of data was ensured.
A software company for media and advertising agents doing work in film, television and photography, wished to provide casting agents a quicker and much more efficient way to find out if their artists were readily available for castings. This provider leads the market in casting solutions by combining, Web and SMS technology. All casting job facts are entered into a database, and after that queried for artist matches according to set criteria. Artists who match the criteria are then sent an SMS message instantly. Messages are merely entered once, personalized, and sent to each of the relevant artists. When received, the artist simply replies having a yes or no. As the message is received in the administration database, records are updated immediately. Casting agents benefited by time savings, reducing costs and accurate recording of events.
Communication is vital in Marketing. SMS marketing assists you to directly communicate with customers and offers an expense-effective way of data collection. Many leading companies have included this medium inside their marketing strategies, and consequently, the amount of companies using SMS keeps growing rapidly. An essential part of using SMS as being a promotional tool is actually a client database. This database ought to be maintained along with other relevant customer and contact information not to mention should contain a valid cellular phone number. If applicable in your area, ensure that you are able to personalize your SMS messages by keeping nwmzqs names within your database.
Perhaps the most essential factor when settings up an SMS campaign. Ensure your member database of cellular phone numbers is opted in. This pre approval for SMS communication ensures prevention of prosecution. Provision of any member opt out process may also assist to avoid legal issues.
Ensure your marketing is relevant for your target. The relevance from the message is important for fulfillment. Can the recipient see a real and tangible advantage to your message? Or even, brand damage could result. Limit SMS messages to no more than 160 characters. Focus your message on benefits and don’t ramble. If messages tend to be more than 160 characters, a second SMS must be sent. Avoid this. As well as doubling the price, the recipient could be irritated and discard the whole message.
SMS Messaging is definitely an interactive medium. Invite participation through polls, logos, games, ring tones or vouchers. Use interactivity to get information for precisely targeted future promotions. Adhere to the tried and proven techniques of database marketing Standard database marketing techniques and principles, as used by other marketing mediums, are what SMS Messaging requires. The marketing database should be dissected by various factors as necessary for particular businesses, including, gender, age, interests, location, purchasing patterns and frequency.