One of the primary mistakes most marketers do at present, is think email marketing is dead. Many marketers today drop the email marketing scheme to choose social networking. Come to think of it, social media marketing look far more sexy than email. But, is a social media marketing post really competitive with an email? Before we answer that question, lets state a highly known fact. It is much easier to send a friend request on Facebook than to collect an email online. But trust me, free mass email software is thrice as worth the cost as social networking. So, what exactly is email marketing?
Email marketing will be the targeting of customers through emails. Every emails delivered to a potential customers can be viewed as as e-mail marketing. E-mail marketing involves sending a promotional email or even an ad to a subscriber. Via his current email address. A lot of organisations today use e-mail marketing. Even more bloggers use e-mail marketing today than before. For example, perhaps you have been browsing on a website, and also you see some field what your location is required to submit your company name and email to get a free eBook or update? This is the front part of e-mail marketing.
Most bloggers use email marketing since it enhances the customer experience. Having a well targeted email list, you can reach established customers and prospective ones too. Any given subscriber will likely be informed better and much more easily via email. The e-mail may have a larger visibility than a Facebook post. The Facebook post will likely be drowned in a stream of content inside the minutes following its posting.
Do You Need Email Marketing? If you wish to enhance your customers’ or readers’ experience, then you need e-mail marketing. Forget about the glamour as well as the flashy of social media. We have been talking efficiency here. We are talking greater engagement. Greater reach. Greater click through rate and more. As much experienced marketers say, ” the amount of money is within the list”. Some even say “your net worth depends on your network”. Inside the following lines, I will explain the benefits of email marketing. In these explanations, I am going to use statistics. The sites which produced those stats will likely be mentioned at the end of this short article. So, let’s get into the benefits of using e-mail marketing.:
Potential Reach: Did you know that in 2013, there were about 3.2 billion email accounts created on earth? 95% of online consumers make use of an current email address. The most interesting truth is; 91% of these consumers check their email accounts at least one time a day. Today, we browse more with our phones than our computers. Because of this, we are easier notified whenever we receive emails. Our phones put the notifications right facing our eyes.
Today, it is actually simpler to check with an email when compared to a Twitter or facebook post. This is because once we post content, so does a million other individuals. As a result, finding a particular post you liked 3 weeks ago can be the most daunting task.
Actual Reach: Before I explain this part in greater detail, let’s find some good interesting numbers. In the first one half of 2013, a study conducted using emails as being a marketing channel revealed some staggering facts. The one that sticks out the most is that this; 18% in the emails sent during a campaign never reach their destinations. 4% in the sent emails are sent in to the spam folder. Which makes 22% from the sent emails that do not actually make it to the intended receiver.
On the other hand, 78% of the emails sent during an email campaign actually reach their destination. Think of it by doing this, If you send 1000 emails, 780 emails will reach their destination. In addition to that, 91% from the receivers check their emails daily. What this means is, about 709 receivers will actually view your email. This is great efficiency, as under 30% of the emails sent are lost.
Now, let’s compare these numbers with the ones from a Facebook campaign completed in a similar manner. This revealed that 74% from the Facebook posts are actually lost inside the big stream of content. Which is a problem. That means, per thousand Facebook posts, 740 are lost within the stream of content. That leaves us with 260 posts seen by our target readers. Another bad thing is, everyone who sees your articles will not actually click through. Not even half will in fact do. That leaves us with less than 130 individuals who are actually thinking about our offers.
Click Through Rates: In the earlier point, we mentioned what percentage of people that see and might like your posts and mails. Now let’s speak about people who actually complete the actions and do what you need them to do. Let’s dnsnaz simply clicking a hyperlink. This link might take those to a website landing page or a website.
Click through rates are the amount of people who receive your message and actually click on it. The click through rate of any tweet is .5 percent as opposed to 3% to have an email. These numbers look small initially. But, this means that people click 6 times much more on an email link than on the tweeted link.
Let’s keep on using our demonstration of 1000 emails and 1000 social media posts. A .5% click through rate means per thousand, 5 individuals will actually simply click your link. This can be for social media. Sometimes the click through rates are higher, but those are particular cases. The numbers we use listed below are average ones.
A 3% click through rate with emails means 30 clicks per thousand. This is the best click through rate you will obtain typically. The numbers are not astounding, but efficient numbers are certainly not always astounding. The main difference is really because, whenever people give you their emails they really desire to hear more form you.
Your Potential Customers Need It This Way: Most people use social media marketing to speak with friends first. Seldom are they employed to receive business news and reviews. You will find specialized websites for the. 77% from the users throughout a survey online said they prefer to obtain promotional messages inside their emails. 4% said they like these messages on social media marketing. This talks to the reality that by submitting an e-mail, folks are literally providing you with an organization meeting location.