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The swiftly growing interest in cellular devices has ignited a lifelong spark in the mobile revolution. Usage of cellphones have risen rapidly across the world. Today, people take more time in browsing the net and viewing emails on the Smartphones than laptops and desktops.

Every day, we have been greeted with emails that intent sale of the product or updates related to the merchandise. You may have received some visually appealing emails that lack compatibility with mobile phones making it difficult for you to view them on the Smartphone. Responsive email templates are the ultimate fix for your problem. But, now you ask what precisely responsive email is! Here is the simplest answer. Responsive email is an email that recognizes the device’s screen & size and renders appropriate email layout.

This is a list of few things that needs to be considered while designing responsive templates:

Do not exceed 600 pixels for the template width. Decide the pre-header and be creative inside your approach. Use the top-left area of email template to depict the topic of email. Since, all the email clients usually do not display images by default. Always employ minimum images in your email and avoid it for the headings.

Use bold fonts to focus on headings and grab client’s attention. Utilize easily available system fonts in order to minimize display errors. Take special care about the font sizes or you will end up screwing the layout. Get into the habit of smoking of setting a 13 point font size by default.

It is actually good to wrap the e-mail content within two tables for better efficiency. The dimensions of buttons really should not be lower than 44×44 pixels. The smaller size buttons may be clicked poorly on mobile devices.

It really is wiser to make use of inline CSS to code the templates instead of external CSS. Usually do not use Java Scripts as its usage will not be allowed in emails. Benefits Of Responsive Email Templates In Email Marketing:

With responsive templates, you do not need to create different email templates for distinct devices. Responsive email automatically adjusts itself towards the surroundings whatever the screen size or device, on which it is actually being viewed. A email templates for gmail is effective with all the screen sizes saving plenty of efforts and time.

This advanced technology makes your emails look perfect on the reader’s screen. Responsive templates ensure faster processing of columns, graphics, multiple text fields, while improving the usability for the reader. This ozbmzp you enhance your brand image and provide optimal user experience.

Better reader experience with clean and nice looking templates. A powerful email template displays the hyperlinks and buttons clearly that easily grab the readers’ attention and so, leads to higher click-rates. This drives more traffic in your site and increases your profits.


The responsive technology keeps growing faster and we cannot ignore the fact that a large number of emails are accessed from the mobile devices each day. Thus, it is essential to create responsive email templates that suit well on small screens and test it for compatibility before sending it for the clients.