Two of the most visited websites are Google and Facebook and the second one is considered as the “should have” asset for businesses. Why? Because Facebook is a tool that lets you connect with your prospective customers directly and almost personally. It is the B2C connection because customers can have a direct means of contacting a company.
With regards to B2B connecting, though, marketers still haven’t adopted the social site. Why? Well, the effectiveness is apparently missing. But which may be that businesses haven’t learned how you can market Facebook properly. If you don’t have a Facebook page to your company, or perhaps you aren’t seeing anything significant provided by your page, now you ask, are you currently marketing your Facebook page to fullest possibility?
Let’s have a look at a couple of things you need to be doing to use this dynamic platform to increase brand awareness among other businesses, especially your competition and vendors.
The First Step. Create an intriguing Facebook page. This is actually the initial thing your existing and prospective customers will spot and is the easiest move to make. Start by creating a profile by finding two pictures. You’ll need a 32px x 32px for that company’s profile image. Then you will want an 851px by 315px for that cover photo.
They are the first thing that is seen by website visitors to your Facebook page, therefore it is a large deal. Remember good high-resolution quality graphics will be the reflection of the business on Facebook.
Now, complete the organization information. This can include what your company is about, a means to contact you, your days and hours of business, your way of payment and something that describes your business. This may not be something that you need to rush through in the end… it really is what will make an impact on visitors about your company.
Ok Now What? Now you have your business Facebook page, the next task is to fill the page with content. You would like to good quality stuff in order that when visitors visit your Facebook page, they will want to “like” the page!
Use images and videos that will create an environment that is certainly so dynamic, visitors would want to contact your company, or at a minimum, see your website. You ought to post something on Facebook at least three days a week.
Why? Well, the net is your 24/7/365 employee and Facebook is usually there. So by posting on a regular basis with content that is certainly fun, informative, interesting, and intriguing, you may be getting together with visitors whenever they are on Facebook.
Reports have learned that by posting a couple of time on a daily basis receives the most interaction with followers. It is possible to set goals on your own Facebook page that tracks your failures and successes with the content that you simply posting. Use this information to find out what website visitors to your page want to see. Don’t be posting in order to be active.
And remember, your existing customers, potential customers, and suppliers, vendors, and also your competition are scanning Social Media throughout the day, each day, all year round. So that you can pre-schedule posts for holidays and weekends and not need to be on Facebook 24/7/365 yourself. Whew!
Competitors and Vendors
This next step can be achieved with the step above simultaneously when your Facebook page progresses. Start by searching Facebook for the suppliers and vendors. Look for your customer’s Facebook page and industry news, trade magazines, and vendors. Then similar to their page and discuss their posts from the company’s Facebook page.
This Really Is B2B Social Media Strategy
B2C Facebook pages wait for the existing and potential customers in the future, more-or-less. It is actually simpler to just advertise within the store actually. But also for an organization, B2B marketing provides you with the opportunity to connect with other businesses pages to market your brand, products, and services along with share content.
By interacting with your competitors, suppliers, and vendors on Facebook, you will also gain other followers which will have an interest in your small business too. Once the fans of your competitors, suppliers, and vendors pages notice your interaction with them, they are going to look at your activity on your own Facebook page so when they see content that is of interest in their mind, they’ll click that “like” button and initiate following your company too.
Keep the Content Going
You have to continue posting content on the Facebook page and you need to share the information from the pages you have liked and follow too. This will allow you to carry on and form an environment that nurtures discussion on your own Facebook page.
Remember, that content is king whether it is on your company website or perhaps your company’s social platforms. In addition to a Facebook page, you need to have a Google page, a LinkedIn Page, a Twitter page and whatever other social media marketing platforms your competition, existing and potential customers, suppliers, and vendors use.
Keep your content good quality, informative and interesting or people won’t follow you on any social media platform. Moreover quality content, make use of social networking platforms for advertising too. These are generally ncpzun places to publish contests, deals, and sweepstakes.
And This Takes Time! This is all planning to require being online, daily, using these social media platforms like Facebook, Google , LinkedIn, Twitter, etc., etc. Yeah, you knew there is a catch here, right? Yes, you’re going to need to spend some time on these social networking platforms to perform all of this stuff we merely discussed for successful B2B strategy and quality content posting. And that is where I will help you as a Freelance Writer & Virtual Assistant! Reach out to me and see what I will offer you and the business. Find me on Facebook, Google, LinkedIn, and Twitter and like my pages, follow my pages and then get in touch!